http://www.dmnews.com/a-call-for-creativity/article/199952/

I wrote this short piece after what seemed like a year of not being able to get anything down on paper.

With the meteoric rise of social media experts, emerging technology gurus and new data adventists, there has to be a push against the growing thought that good (and successful) marketing can be produced through the use of data and technology only.

That might seem (I hope) like a strange concept to some folks: that technology is advancing at such a pace that traditional creative expertise is becoming obsolete. But unfortunately, it’s quickly becoming a rallying point for so-called data and tech gurus.  

I have another piece on honesty and accountability when talking about new and emerging technology that I’ll follow up with in the coming days.